Presentation
Many executives believe a buyer's best choice from competing offerings is the one that provides "the most bang for the buck". Many also believe their own pricing premium ceiling is limited to their products' proportional superiority.
These two fallacies are harmful to premium suppliers; yet these "top-stop" approaches have shown remarkable resistance and work directly against your getting the price and profits you deserve.
You can learn how to dispose of these half truths and improve on both the prices you charge, and then the value communications you use in everyday marketing.
In this session, innovator Dick Harmer will show real-world examples of how smart pricers have changed their pricing paradigms. You will learn:
© 2003 Richard Harmer