 | A Chart of the Elements of Consumer and Business Value |
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| Foundation Constructs | I |  | |
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Purchase Inducement |
II |  | |
| Differential Comparisons |
III |  | |
| Commoditized Value |
IV |  | |
| Price Potential |
V |  | |
| Purchase Advantage |
VI |  | |
| Market Bonus |
VII |
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| Return on Expenditure |
VIII |  | |
| Value Capture |
IX |  |
© 2001-4 CustomerValueCenter |
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